Walt Dated World
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Card Shop (The Hallmark Shop)/Disney Clothiers | House of Magic | Main Street Camera Center | New Century Clock Shop | Tobacconist
New Century Clock Shop
This was one of the original Magic Kingdom shops when the park opened in 1971. It was on the left side of Main Street, next to the Emporium. There was also a New Century Clock Shop at Disneyland. The shop sold Elgin watches and clocks but early park maps listed the sponsor as Elgin-Helbros. Elgin National Industries and Disney had signed a five year watch and clock contract in 1971 that stipulated that Elgin be the official manufacturer of timepieces sold in Walt Disney World. Most of the Disney watches were produced by the Bradley Time Division of Elgin National Industries and bear the Bradley name on the face.
You could buy watches here that commemorated such events as America on Parade, Mickey's 50th Birthday and even a Disco Mickey Mouse watch! Most watches sold at the theme parks during the 1970s retailed between $6.95 to $100. The shop closed in April, 1986 and the new timepiece sponsor at the parks became the Seiko Watch Company, which had a subsidiary company named Lorus. Once New Century Clock Shop closed, Uptown Jewelers took over the selling of Disney timepieces at its shop across the street.
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